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The answer to this is fairly straightforward… it is cheap for them!! You have probably had exposure to those annoying telephone paid surveys. They call you at odd times, take up your valuable time and then don't pay you for it! So the paid survey companies are paying the telephone operators an hourly rate with a very low success rate and no guarantee of covering the demographic they want. By using online paid surveys, they have very low overheads, a 100% target success rate and they can chose the demographic they want! So they are quite willing to pay a small fee for your opinions. |
